For venues

Why presales fill a house night

A guest list is a hope; a presold ticket is a guest who actually comes, with cash in your account before doors open.

These figures come from the sources linked below. They are not House Music Near Me sales. The “3% of entries” line is about Spanish club advance sales in 2018, not our fee.

1. 1. Tickable · 2026

   36.4% of free tickets were never scanned, versus 13.6% of paid tickets.

   117,115 tickets across 857 events.

   Source
2. 2. PheedLoop · 2026

   Median no-show was 28% for free events versus 17% for paid. Paid no-shows stayed around 15–18% across event sizes.

   1,070+ events.

   Source
3. 3. España de Noche · 2023

   Spanish club advance online sales and reservations rose from 3% of entries in 2018 to 39.47% in 2023. 82.63% of clubs sell online.

   Reported by Servimedia from the nightlife employers' association.

   Source
4. 4. Journal of Business Research · 2018

   Paying upfront led people to spend more, and to spend more indulgently.

   Prepayment changes what guests buy once they are inside.

   Source
5. 5. BBC · 2014

   Prepaid reservation tickets at a Chicago bar group cut no-shows to about 1.5%.

   A paid reservation, not a hopeful name on a list.

   Source
6. 6. livein.city · 2026

   No platform has more than 40% of 984 Bangkok live-music listings. 25% sell only via the venue or Facebook.

   The nights are still scattered.

   Source